| >> What is wireless marketing? |
| Product or service promotion messages through mobile system via both SMS and MMS. Marketing plan is as follows: |
PR : PR : In case of products advertising to target groups which can specify the following categories
| - Sex |
- Consumption Behavior |
| - Age |
- Credit Card |
| - Salary Base |
- Address |
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CRM : In case of trying to impress old customers
| - Reminding Service |
- Notification of new promotions to members |
| - Notification of service purchase |
- Company’s news |
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| >> Advantages |
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SMS Marketing |
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Direct Mail Marketing |
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- Convenient, fast and have accurate access to target groups
- Receiving and sending time of messages can be set
- Create hi-technology image for the organization
- Cheap and save time for public relations
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- Accurate names and addresses for product delivery
- Fast operating process
- Punctual delivery
- Very low chance of mistake
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Telemarketing |
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Email Marketing |
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- Receives immediate feedbacks from customers
- Fast and convenient
- Customers’ feedbacks can be checked
- Accurate and update information
- Have direct access to target groups
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- Fast, convenient and save
- Have great access to target groups
- Precise and accurate information
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